NATIONAL HIRSCHFELD — ROCKY MOUNTAIN BUY
Sometimes necessity is the mother of consolidation. Case in point is National Hirschfeld of Denver.
Less than a year ago, there was no such animal as National Hirschfeld. Oh, the Hirschfeld portion sounds extremely familiar, as in longtime family owned printing business A.B. Hirschfeld. Outside of former Rocky Mountain dweller Mail-Well (now Cenveo)—which recently relocated its headquarters to Connecticut—century-old A.B. Hirschfeld was easily one of the most recognizable names for printing in the state of Colorado.
The groundwork for negotiations that eventually led to the creation of National Hirschfeld began last April, when Brett Birky, president of National Printing and Packaging (NP&P), met with his old boss, third-generation company leader Barry Hirschfeld. The two men got together to toss around a common goal: the quest for a new facility.
“Through the course of lunch, it became clear (Barry Hirschfeld’s) two sons were not going to follow him into the printing business,” Birky says. “So there was a succession planning issue for Barry. And, with us looking to consolidate into one facility, it all tied together and was the stimulus behind discussions that ultimately led to a deal.”
The deal, consummated last December, ultimately involved four companies: A.B. Hirschfeld, National Printing and Packaging, C&M Press and OSI6. National had acquired a 50 percent stake in C&M back in 2004, while software development company OSI6 was the creation of Richard Stein, CEO of NP&P.
C&M Press, one of the largest digital printers in the country, brought its proficiency in variable data and 1-to-1 marketing to the table. Its founder, Rob Malkin (now COO of the new company), began C&M in 1983 as a provider of short-run books and manuals, then transitioned from offset printing into digital printing. NP&P had ventured into digital and found it an arduous task from a cost and volume standpoint prior to opting for the 50 percent stake in C&M.