The Top 10 “Must Do” List —Sherburne
Before you ask, I am skipping numbers 2 and 3, and tossing my hat in the ring again with the Must See 'ems committee, which ranked Information Technology, Web-to-print and MIS as print's most critical technologies for survival. These were not just the top three—they were the three that were tied for first place!
1|Understand that today's print production operation is a computer-centric manufacturing process built around interfacing with the print buyer. It requires a platform that handles content, controls manufacturing and distribution, and provides information to help you effectively manage the business. Having a core competency in information technology, implementing a customer-facing Web storefront, and deploying a fully functional, fully implemented MIS solution are all inextricably linked to your future success.
These are my Top 10 for 2010. The problem is where to start. They are all essential for success. Sounds like a good basis for an off-site strategic planning meeting where you gather your best minds—and maybe an outside facilitator or consultant—for a roll-up-your-sleeves session. It is a lot of hard work. But the alternative is even more difficult. PI
About the Author
Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries. She was recognized as a 2009 Woman of Distinction and was awarded the 2009 Thomas McMillan Award for excellence in journalism. Sherburne has written six books, including "Digital Paths to Profit," published by NAPL; and most recently, "No-Nonsense Innovation: Practical Strategies for Success," written with Bill Lowe, the Father of the IBM PC and available on Amazon. She can be reached at Cary@SherburneAssociates.com.