Mohawk Introduces New Strathmore Writing, Text and Cover Swatchbook
COHOES, N.Y.—August 3, 2015—Mohawk, North America’s largest privately-owned manufacturer of fine papers, envelopes and specialty substrates for commercial and digital printing, announces a redesigned swatchbook for its Strathmore Writing, Text and Cover papers.
Fourth in a series of nine new Mohawk swatchbooks, the Strathmore Writing Text and Cover swatchbook has been designed to make the paper specification process clearer, easier and more inspirational for designers, printers, stationers and paper enthusiasts.
Four new heritage colors are introduced in the swatchbook, curated from the Strathmore Archives: Dusk Blue, Golden Olive, Riviera Rose and Pyro Brown. The swatchbook also includes Strathmore favorites—25 percent Cotton Writing, genuine felt Grandee, deckle-edged Pastelle, unique Enhance silk and celebrated Cambric Linen.
This hefty new resource is a paper specifier’s dream with a Quick Spec section which provides a quick, organized overview of colors, finishes and weights available within the paper grade. Following is a Browse section, which allows users to dive deeper into the specification process to identify finish, shade and weight. Each waterfall within Browse contains information about available colors and weights, including one sample of every shade available within each finish. A Details section contains in-depth paper information and specific printing resources.
Strathmore Writing, Text and Cover papers have been recognized as the finest stationery, letterpress and printing papers in the world since 1892. Handcrafted with a distinctive touch and sophisticated palette, they add an image of luxury to printed communications.
The Strathmore swatchbook was designed by Hybrid Design of San Francisco and produced by Fey Printing, Wisconsin Rapids, Wisconsin. The Strathmore Writing Text and Cover swatchbook is available now. To order a copy, paper specifiers can contact their local paper merchants or place an order from Mohawkconnects.com.
Mohawk is North America’s largest privately-owned manufacturer of fine papers and envelopes which are preferred for commercial and digital printing, photo specialties and high-end direct mail. Mohawk fine papers and envelopes include the signature brands Mohawk Superfine and Strathmore, as well as proprietary treatments Inxwell and i-Tone. With a culture of innovation, Mohawk’s business model now extends beyond paper manufacturing into new areas of growth, including digital substrates, which connect designers and printers to new markets.
As a leader in environmentally and socially responsible business practices, Mohawk was the first U.S. manufacturer of commercial printing papers to match 100 percent of its electricity with wind power renewable energy credits and the first U.S. premium paper mill to shift toward carbon neutral production. Mohawk’s portfolio of recycled papers is certified by Green Seal and the Forest Stewardship Council (FSC). Mohawk is a fourth-generation, family-owned and operated business based in Cohoes, New York, with global sales and operations located throughout North America, Europe and Asia.