Mohawk Expands Wide-Format Inkjet Portfolio with New Line of Printable Textiles, Canvas

YORKVILLE, Ill. — March 1, 2017 — Today, two highly respected, well-known, US-based manufacturers serving the growing digital print market — one that manufactures paper and sells to the traditional North American paper distribution channel; the other that coats and finishes textile substrates for printing — are combining expertise to bring a full range of textile printing substrates optimized for today’s digital printing technologies.

Mohawk Fine Papers, in collaboration with Aurora Specialty Textiles Group, is launching a line of textiles for digital printing. Called Mohawk Printable Textiles and Canvas, Engineered by Aurora, the product line includes a wide variety of high quality textile products engineered to work optimally on the latest digital print technologies for a broad range of end use applications.

At the same time, Aurora will continue to serve its existing channels as they have in the past. This includes direct customers and the sign and display channel with Aurora’s preferred distribution partners.

The collaboration reflects the rapidly growing demand in North America for textile substrates such as specialized canvas products for digital printing. The move also reflects Aurora’s leadership position as a North American developer of high quality textile printing products, and Mohawk’s global leadership in the digital printing industry.

“Aurora is very excited to partner with Mohawk in providing the North American paper distribution channel with access to a full range of printable textiles and canvas engineered to perform on today’s newest digital printing equipment,” said Mark Shaneyfelt, Director of Sales and Marketing, Printable Textiles, at Aurora.

“Our partnership combines Aurora’s textile coating and finishing manufacturing expertise with Mohawk’s market-leading knowledge in serving the digital needs of the North American paper distribution channel. In summary, our collaboration provides that channel with a “one stop” shop for all their digital print media needs.”

Aurora specializes in developing specialized textile substrates for the latest digital printing technologies and their products are designed for printing on latex, UV, solvent and dye sublimation printers.

Aurora has an established, full line of products to meet every application need from wall graphics, wall coverings, front lit and backlit displays to fine art. Their R&D department is continually introducing new textile products specially developed to meet the exact requirements of the new printers entering the market.

Mohawk has an established, best-in-class history of manufacturing excellence in the North American paper distribution channel and a network of warehouses located across North America, plus comprehensive expertise in research and development and a skilled staff of digital specialists with experience in helping their distribution partners successfully use new substrates and printers. With this collaboration, Mohawk is providing one-stop-shopping for digital print customers.

Both companies are highly respected in their industries with strong organizations, are privately owned by US-based families, and are established manufacturers with US plants committed to maintaining North American operations and supporting the communities that rely on their companies for jobs and economic viability. In addition, both have invested in state-of-the-art manufacturing technologies and are committed to sustainable manufacturing practices.

Mohawk and Aurora are also dedicated to supporting the US supply chain in their categories and providing customers with a quality, price-competitive product line developed in the US under the highest standards.

“Mohawk is pleased to partner with Aurora to expand our wide format product offering. Aurora offers a best-in-class portfolio of printable textiles and canvas that allows Mohawk to truly serve as a one-stop-shop for our customer’s wide format printing needs,” said Mike Madura, Vice President, Digital, Mohawk.

Product Line:

• Mohawk Printable Canvas Expressions, Engineered by Aurora (Five new products/finishes available: Cotton Natural, Gloss, Semi-gloss, Matte, Satin)

• Mohawk Printable Textiles Linen FR, Engineered by Aurora

• Mohawk Printable Textiles Decoprint Pearl from SENFA

• Mohawk Printable Textiles Premium Poplin LX with ColorPRO Technology, Engineered by Aurora

• Mohawk Printable Textiles Sticky Stuff 8 oz., Engineered by Aurora

• Mohawk Printable Textiles Poly Banner Plus, Engineered by Aurora

• Mohawk Printable Textiles Cotton Natural Canvas, Engineered by Aurora

• Mohawk Printable Textiles Poly Woven 8oz., Engineered by Aurora

• Mohawk Printable Textiles Triple White FR, Engineered by Aurora

Source: Mohawk.