Metrogroup Acquires Proficient Data

LINCOLN, NE—Oct. 2, 2006—MetroGroup, a leading national provider of direct marketing services, announced today that it has acquired Proficient Data, a leader in transaction document management, production and mailing services for more than 15 years.

Founded in 1991 and maintaining offices in suburban Chicago and Milwaukee, Proficient Data provides comprehensive document output and distribution solutions for telecommunications, financial services, healthcare and insurance companies, as well as utilities, credit unions and collection agencies and companies seeking business-to-business direct marketing solutions.

Managing, producing and distributing millions of sensitive, business-critical electronic and print documents such as invoices, checks, statements, direct marketing solicitations, and explanations of benefits, Proficient Data brings with it the latest technology, process innovations and a highly professional staff of more than 120 employees. Its state-of-the-art, file-based document processing system allows for page-level tracking, providing optimal control over the integrity of each mail piece.

“The acquisition of Proficient Data fits perfectly with our goal of growing our transaction mail business,” said Robert E. Logan, CEO of MetroGroup. “It also brings us a number of important acquisition-focused direct mail clients to which we can offer our unique capabilities and added value because of our size and approach.”

“The combination of our two firms,” Logan continued, “creates a powerful new enterprise. It also allows us to offer MetroGroup’s current client base additional, sophisticated services, including the opportunity to use transaction mail – the industry’s best read and acted on direct mail – as a vehicle to capture their targets’ attention for upselling and cross-selling opportunities.”

Logan added that MetroGroup will continue to pursue opportunities that provide its clients with additional advantages and services while adding to the company’s capabilities and increasing its market share. “Proficient Data and MetroGroup are a perfect fit for one another, and for the clients we both serve,” said Logan. “This is an important step toward our continued growth, which will be driven both organically and through additional acquisitions.”