MCS Releases Direct Mail Industry Survey Results
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The results reflect the industry’s mood—recovering from a few turbulent years of reduced mailing volume—followed by recent concerns regarding potential significant changes to the U.S. Postal Service. The survey shows that declining margins and revenues top the list of concerns as they also did in 2007, but postal change concerns now follow close behind. In addition, due to higher unemployment and easier labor access, the cost of labor is no longer a top concern as it was in 2007.
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