PRINTING United Expo is the first time MBO America (Booth N135) and Komori America (Booth N135) have shown customers the full spectrum of their solutions since merging a couple of years ago.
“We wanted to show how we’ve come together to provide press to finishing services for our customers,” said Lance Martin, VP of marketing for MBO America and Komori America. “MBO has a huge brand in finishing, and Komori has a huge brand in printing. We believe customers today are looking for a bigger approach to their processes. You got to print it, but you have to handle it, too, and get it out the door. We can offer that solution now.”
Martin says the message is resonating. “People are receiving our message well. We’ve had a lot of traffic — the best traffic I can remember.”
Though both companies will retain strong brand identities, visitors can experience the full portfolio of the combined entity. They can pick up printed samples that reflect the three core segments of the company’s business: packaging, commercial printing, and inkjet.
The samples showcase the updated Komori advance platform with new feeders that can run a wider ranges of papers, upgraded deliveries for better stacking and finishing, and enhanced automation software to reduce manual interventions.
MBO’s offerings include its autonomous production folding system, also designed to reduce touch points. The completely modular and scalable system reads the sheets in the feeder and decides if the job is set up right, determines the count, calculates the folds, self-governs its tolerances, and discards items that did not process properly.
“The result is that three operators could run two offset presses and one operator can run up to three folders,” Martin said.
Also in the booth are finishing options for continuous feed inkjet printing. “What we are focusing on is embellishments that enhance the printed piece and make it stand out so that people want to touch it,” Martin said.
Making digital marketing interactive with UV coating, perforating, inserts with options, such as coupons, QR codes, or a tear-out card that can be kept for later, that’s where the company believes the market is going right now, Martin said.