Cross-Media Marketing Solutions for the Dealer Channel
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The program helped drive sales for Polaris:
- During one evaluation of the program, on average, customers spent $61.27 when they returned to the store with a coupon.
- A few dealers have reported an overall response rate of 15.5 percent.
- Response rates as high as 40 percent have been achieved for some promotions.
The full report is available exclusively to PODi members. For more information on PODi membership and benefits including case studies, sales and marketing tools, and training resources visit www.podi.org/membership.
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