Cross-Media Marketing Solutions for the Dealer Channel
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Dealers participate by logging in to a website with the materials for the 12-month program. At the site, they can access the templates and select offers from dropdown menus. Each card is customized to reflect the product purchased. For example, a snowmobiler’s card would have an image of a Polaris mountain, sport, or performance snowmobile depending on which type they purchased. Each card is also personalized with the customer’s name, dealer information and signature of the dealer. Dealers can elect to add a coupon created by Polaris or design their own coupons.
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