manroland Signs Contract with Rivet Presse Edition
Publishing digitally on demand offers more highly targeted advertising
Printing will be done on two new Océ JetStream 4300 color inkjet presses with 30 inch reel widths that produce offset-like-quality digital newspapers at speeds of 200 meters per minute. manroland, an established world leader in newspaper printing, has devised a groundbreaking format-variable newspaper folding device to create the fully automated newspaper production lines that can produce up to 40,000 newspapers in variable formats in five hours. Printing digitally on demand will offer publishers a new way of working and will enable costs of production and distribution to be reduced for publishers with a far greater flexibility in publishing practices, including the prospect of offering more highly targeted advertising.
The fully variable digital manroland pin-type folder VPF 211 offers the possibility to produce broadsheet or tabloid newspapers in long grain and short grain with different structures and ensures with that maximum utilization of the advantages of digital printing for newspapers, as well as commercial printing.
At the same time Rivet Presse Edition will start complementary printing activities during the day shift, which will be commercial applications based on variable data to help balance the business model.
Different titles on same production line printed in exact order required
Christian Sirieix, director of Rivet Presse Edition, said: “It is a unique project for newspapers anywhere in the world. On the same production line several different titles can be printed and released in the exact order required by the distributor. Better still, on the same basis, the production line will be able to publish newspapers “à la carte,” that is to say same having a common core of content where topics can be added or removed from one day to another according to the reading interests of each subscriber. This new process is revolutionary. We certainly don’t aim to limit competition but rather lead by example. We expect production costs and the distribution cost should be considerably lessened by the fact that national newspapers can now be printed at localized print plants for their local subscribers. manroland and Océ provided us with the best suitable solution by combining the advantages from the digital technology leader Océ and manroland as the leader of newspaper press manufacturing. They understood our needs; a full flexibility in the folding technology to achieve sectionized broadsheets as well as the production of tabloids. For commercial production, the additional possibilities of a quarter fold are essential for us.”