Longtime Suburban Baltimore Printing Company Converts to AlphaGraphics
BALTIMORE - February 22, 2018 - For nearly 60 years, Stockson Printing Company has been serving the needs of suburban Baltimore. The family-owned-and-operated print shop in Bel Air built a reputation for high quality printing at a fair price, and word of mouth from repeat customers allowed them to grow through three generations.
The printing industry has evolved, and the Stocksons - Kim and John and their three sons Mat, Chris and Ryan - recognized the need to embrace the Digital Age. They converted the company to an AlphaGraphics Center, building on their core service offerings while expanding to include elements such as large-format signs and banners and mailing production as part of a full suite of marketing communications services.
“This was a major decision for us, and I’m happy to say that it has worked out well. Our sales have grown, particularly in new offerings like mail and large-format,” Kim Stockson says. “If this keeps growing like we expect it to, we’re planning on passing the torch to our sons as we retire.”
Kim Stockson also adds, "We chose AlphaGraphics because they have a lot of families in their Network, and they were willing to help facilitate a transition plan.”
Ryan Stockson says the assistance with website, social media, SEO, online ordering and other tools that AlphaGraphics Franchisees enjoy has modernized their outreach to customers.
“This is like hiring a marketing person, but then there are all these other benefits that come with it,” he says. “Graphic design, marketing strategy, signage ... these are opportunities we’d never even touched, and AlphaGraphics puts us in a position to offer that broad array of services that customers expect now.”
The preceding press release was provided by a company unaffiliated with Printing Impressions. The views expressed within do not directly reflect the thoughts or opinions of Printing Impressions.