Leading Magazine Publishers Launch Ad Campaign Promoting Medium
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6. Magazines outperform other media in driving positive shifts in purchase consideration/intent. (Source: Dynamic Logic)
"There's a reason magazines are such an enduring and engaging media force," said Charles H. Townsend, president & CEO of Condé Nast. "The format showcases our rich content and our advertisers' brand messages like no other medium, resulting in a bond with consumers that is uniquely powerful."
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