Leading Magazine Publishers Launch Ad Campaign Promoting Medium
"Together, we can change the conversation about magazines and share what we in the business know to be true: magazines are relevant, play an important role in society and have a strong future ahead," said Ann Moore, chairman & CEO, Time Inc. "This campaign showcases those messages of relevancy and longevity."
"Magazines have enduring values for readers and advertisers that have gotten a little neglected and misunderstood in the era of Internet instant buzz and chatter," said Jann Wenner, chairman, Wenner Media. "Magazines are beloved and powerful in people's lives for very good reasons that need to be remembered and reinforced. That's what this campaign is about."
About Condé Nast
Condé Nast, a division of Advance Publications, operates in 24 countries and is the world leader in exceptional content creation. In the United States, Condé Nast publishes eighteen consumer magazines, two trade publications and twenty-seven Web sites that garner international acclaim and unparalleled consumer engagement.
About Hearst Magazines
Hearst Magazines is a unit of Hearst Corporation (www.hearst.com), one of the nation's largest diversified communications companies with interests in magazines, newspapers, digital media, business media and television. As one of the world's largest publishers of monthly magazines, Hearst Magazines publishes nearly 200 editions around the world, including 15 U.S. titles and 20 magazines in the United Kingdom, published through its wholly owned subsidiary, The National Magazine Company Limited. Hearst reaches more adults than any other publisher of monthly magazines (73.8 million total adults, according to MRI, Fall 2009).
About Meredith Corp.
Meredith Corp. (NYSE:MDP: www.meredith.com) is the leading media and marketing company serving American women. Meredith combines well-known national brands – including Better Homes and Gardens, Parents, Ladies' Home Journal, Family Circle, American Baby, Fitness and More – with local television brands in fast-growing markets. Meredith is the industry leader in creating content in key consumer interest areas such as home, family, health and wellness and self-development. Meredith uses multiple distribution platforms – including print, television, online, mobile and video – to give consumers content they desire and to deliver the messages of its marketing partners. Additionally, Meredith uses its many assets to create powerful custom marketing solutions for many of the nation's top brands and companies. In the last two years, Meredith has significantly added to its capabilities in this area through the acquisition of cutting-edge companies in areas such as online, word-of-mouth and database marketing.