The Last Enclosing Line You Will Ever Need
REAL Digital International is a British service provider offering integrated, end-to-end customer communication services. They deliver the full range of omni-channel services, but physical production remains at the core, with the company being focused on reducing not only print and postage costs, but also call center and online costs by creating and delivering multichannel, relevant, and responsive documents.
Established in 2004, REAL Digital International’s goal is to do things differently, and to continually push boundaries. Starting with a blank canvas, and investment of over £20 million, REAL Digital International created an environment that truly reflects their thoughts, plans, and ideas, positioning them to best serve their clients’ needs in an ever changing world.
After completing an in-depth review of the market, REAL Digital invested in a BÖWE SYSTEC (Booth 841) Fusion Cross inserter to reduce setup times and provide greater flexibility, with multiple page documents and selective inserting. The improved productivity and additional inserting speed will serve the urgent marketing-led campaigns that their clients demand, and support time-critical transactional production. The BÖWE SYSTEC Orbiter software platform and Cockpit management software are also integrated within REAL Digital’s existing ADF to ensure that productivity and profitability data is preserved.
Fusion Cross, combined with the Orbiter software solution, provides full integrity and piece-level tracking to ensure that each client’s envelope is accounted for, and that the production status of any application can be viewed remotely across the organization to ensure that SLAs are met and the production center is operating at the optimal efficiency.
Director of Customer Communications Strategy at REAL Digital, Robert Burbidge, was thoroughly impressed with the system. “The Fusion Cross delivers all of the flexibility we can imagine for an enclosing line, all the while running at impressive and consistent speeds. The expectation of real-time response; fully verified, compliant and accounted for documents; produced at a competitive cost is now the norm. Whilst alternative methods of communication have become an established part of the mix, there remains a significant demand for traditional paper and post. Indeed, I see the future of print as being especially important for high-value customers, whose only retained touchpoint with the companies with whom they transact may be a physical statement or policy document. Investing in the BÖWE SYSTEC Fusion Cross, enables us to fulfill these goals, and mirrors our capabilities across other media and communication output.”
REAL Digital’s Production Director, Barry Stephens, was impressed that BÖWE introduced the machine by stating “this is the last enclosing line you will ever need.”
Having been involved in direct mail print and enclosing for over 25 years, Stephens tested this theory, challenging the Fusion Cross with the complexity of formats and integrity checking that REAL Digital demanded. He was able to say that ”despite all of the real-life issues I threw at the enclosing line, BÖWE had clearly catered for them, and were actually able to demonstrate solutions for issues that I had not previously considered. This technology is outstanding, and is clearly set to be the market leader for many years to come.“