Kodak Offers Tools to Help Capture Opportunities in Digitally Printed Photo Products
In addition to the photo business development workshop, Kodak also is releasing a related Owners Guide entitled “New Photographic Print Applications and Services” designed to help professional photo labs, printers and online service providers capitalize on the trend toward more customized photobooks, calendars, personalized greeting cards, and other photo press products. The workshop and accompanying Owners Guide include a series of modules that provide an overview of the photo market and applications, an analysis of current and future business opportunities, development of a marketing action plan, workflow and finishing solutions, tips for printers targeting photo applications and a printing primer for photo labs, and a workshop on creating new sales.