At the hub of the “Print Is…” center, visitors will see how KODAK Solutions work together to create a robust, multi faceted print campaign for a franchised travel agency. Utilizing a web to print storefront, the program includes all the materials a customer would receive leading up to and after booking a trip. Applications include a promotional direct mail piece, personalized itinerary book, hotel brochures, coupons books, and elements of a customer loyalty program.Kodak’s products and expertise for helping customers grow their businesses extend beyond its own booth. Pat McGrew, EDP, Data Center & Transaction Segment Evangelist, Kodak, co- presents on “The Next Phase of TransPromo Mail: Brokering White Space on the Envelope.” The session takes place in the Mailing & Fulfillment Theater, booth 3071, 12:30 p.m.–1:30 p.m. Monday, Sept. 10. In addition, a number of KODAK Solutions will be featured in other booths.