KODAK DARWIN VI Authoring Tool Now Available for ADOBE INDESIGN CS3 Software and Cross Media Campaigns
Proven 1:1 communications solution provides PURLs support, extends capabilities of DARWIN Software from print to the web
CHICAGO—September 9—Kodak invites ADOBE INDESIGN CS3 Software users to create bold, attention grabbing, personalized communications with the WINDOWS OS edition of the KODAK DARWIN VI Authoring Tool. Now commercially available, the DARWIN VI Authoring Tool for ADOBE INDESIGN CS3 Software features several new variable data print capabilities, including personalized URL (PURLs) creation, that create dynamic, cross media communications that cut through the clutter and drive results.
“Marketers continue to realize high ROI and rising response rates with personalized communications,” said Judi Hess, General Manager, Enterprise Solutions, Kodak’s Graphic Communications Group, and Vice President, Kodak. “New features in this latest version of our DARWIN Authoring Software will help users drive the evolution of 1:1 communications to a point of even greater value to marketers.”
The DARWIN VI Authoring Tool now supports the use of PURLs, a method gaining favor with marketers to drive customers and prospects to a web site. Used with INDESIGN CS3 software, the DARWIN VI Authoring Tool incorporates PURLs into print communications by automating the process of retrieving and saving a respondent’s data from the PURL. Kodak works with two partners in this automatic acquisition of PURLs, MindFireInc (http://www.mindfireinc.com) and EasyPurl (http://www.easypurl.com).
The WINDOWS OS edition of the DARWIN VI Authoring Tool also now supports PHOTOSHOP Actions to create graphically rich images for high impact variable data print (VDP) jobs. With the DARWIN VI Authoring Tool, users can employ PHOTOSHOP Actions to inject creative and sophisticated images in direct mail pieces. PHOTOSHOP Actions expands the creative possibilities for users while automating the creation process to improve quality while reducing user involvement, which saves time.
Other enhancements to the DARWIN VI Authoring Tool for INDESIGN CS3 Windows software include enhanced rules. Kodak added a style rule, which enables users to set the style of character (font, size, color, bold/italic/underline) as a result of a predefined condition. A new Lookup Page Rule gives designers the flexibility to improve personalization by controlling which pages are printed based on specific criteria such as customer interest or location.