Knepper Press: Extreme Makeover
OLD NOTIONS tend to die hard, whether they involve people, places or entities. Pittsburgh has a reputation as a smokestack city, and some still harbor images of closed steel mills and massive jobs lost.
A new punching bag is needed, as this isn't your father's Pittsburgh. The city is now considered one of the most livable in the world by several publications, and boasts a bustling economy and strong corporate giants. Smoky is so 1974. So pick on someone else.
But cities aren't the only ones in need of a good PR makeover. Take Knepper Press, which is but a stone's throw from the Steel City in the suburb of Clinton, PA. Bob Hreha, company president, has had to correct many misconceptions regarding the product and service offerings of the commercial printer.
"We've had prospects say to us, 'We hear you run Didde presses and that you're in the newspaper business,' " Hreha relates. "Until they come out and see our operation first-hand, they really don't know what Knepper Press does. We have our work cut out for us to continue to improve that image in the marketplace, both locally and nationally."
Facts, Not Fiction
Certainly there's nothing wrong with Didde presses or newspaper work, and it is true that Knepper once used that equipment primarily and boasted a trio of weeklies. But that information stopped being relevant upwards of 30 years ago. For your convenience, we've prepared a brief FAQ on the subject of Knepper Press:
Q: What exactly does Knepper Press produce?
A: The company runs the full gamut of general commercial printing. Chairman Bill Knepper—who represents the fifth generation of direct family leadership—calls his company a true commercial job shop. Large corporations, consumer goods companies, colleges/universities, business-to-business catalogers and direct mailers account for much of its client base.