Kelvyn Grows Digital Department with MGI's JETvarnish 3D, iFOIL, Meteor DP8700XL+
MELBOURNE, Fla.—September 2, 2015—Kelvyn Press in Broadview, Illinois, started in a garage across from Kelvyn Park in Chicago many decades ago. It grew and moved into The Donahue Building in Chi-Town’s storied “Printer’s Row” neighborhood.
In 1968, the Malacina family took over the business and has since expanded nationally by creating a separate firm, called Financial Graphic Services (FGS) with a dedicated focus on government, financial, banking, securities, health care, legal and regulatory projects.
Kelvyn Press & MGI 2015 Print Industry Awards
In 2015, the Printing Industries of America (PIA) recognized the quality of Kelvyn’s work with MGI digital technology with a coveted “Premier Print Award” (popularly known as a “Benny” after Benjamin Franklin, the founding father and leading printer of the American Republic). Additionally, the Binding Industries of America (BIA) awarded Kelvyn a Product of Excellence (POE) Award.
Kelvyn Press & MGI Partnership: Digital Helps the Business Grow
After 80 years in business, Kelvyn Press invested in MGI technology in 2014 to launch a new Digital Print Department with the Meteor DP8700XL+ press and the JETvarnish 3D & iFOIL integrated finishing suite.
It also upgraded the JETvarnish 3D with the T2 option—a second row of inkjet heads that can double throughput speed and Spot UV elevations up to 200 microns. Since then, the machines have not stopped running and their business has grown with new work producing brochures, catalogs, invitations, envelopes, business cards, books and many more profitable new enhanced print applications.
Printing Industry Trend: The Move to Digital Technology
“Digital has been getting bigger each year," said Tony Malacina, Kelyvn’s director of operations. "The whole industry is going digital. It is an inevitable business transition of technology. The MGI JETvarnish and iFOIL finishing solutions have opened up a whole new doorway to new business opportunities.”
MGI Digital Printing & Finishing Business Impact
“The MGI digital technology sells itself. Customers fall in love with their samples," Malacina continued. "We prepare 'Before & After' samples of client work to highlight the dramatic impact & enhancement of the JETvarnish 3D Spot UV Coater & iFOIL products.
“Working with the prototyping options of the JETvarnish 3D and iFOIL allows customers to play with ideas and experiment with different choices. The MGI digital technology brings out their creative spirit and helps them appreciate the value of print.
“With MGI, there are so many foil, color, texture and substrate options to choose from. Customers love being able to pick and choose which variations of 2D spot coats, 3D enhanced textures and embossed foil coloring they want. We find this helps build good customer relationships, leads to more referrals and ultimately generates more revenue for the firm.”
MGI VDP Personalization and POD Customization Value
“Clients can change their print selections and enhancement options to adapt to changing business conditions or market cycles," he said. "For example, for each season, the output can have a different theme for Spring, Summer, Fall & Winter—or an English or Spanish Version personalized for each recipient.”
Print Samples as Sales Tools
“We’ve also created a gallery of samples in our visitor area," Malacina noted. "Customers get inspired to use their imagination for new projects—which leads to new revenue. With MGI digital printing & finishing technology, all we need is a PDF file to print a new brochure or publish a new book.”