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Ad spending in the Financial Services category turned sluggish during Q2, falling 3.4 percent to $1,921.9 million on reductions from credit card issuers and ongoing weakness within the consumer banking segment.
After an extended run-up that began during the 2009 recession, expenditures for food and candy are now steadily falling back. Q2 continued the pattern as spending dropped 5.5 percent to $1,538.9 million.
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