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Measured Ad Spending By Category
Expenditures for the ten largest categories grew 1.3 percent in the second quarter of 2012 to $21,248.1 million.
Retail was the top category with expenditures of $3,837.4 million in the period, up just 0.9 percent versus a year ago and a sharp slowdown from 8.6 percent growth in the first quarter of 2012. Higher spending by department store brands was offset by declines from home improvement and home furnishing stores.
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