K/P Corp. Opens New Washington Facility with Fashion Show Flair
The designers translated direct marketing into twelve high fashion garments to reflect the latest technologies and the evolving sophistication of what marketers can do today to reach, talk, and transact with their customers in more meaningful ways than ever before. Garment themes included one-to-one targeted marketing; multi-channel
campaigns; digital variable printing; the environment; the web; closed loop marketing; and client data security.
Outfits, like the “The Coat of Many Digital Colors”, were special since K/P printed the designer’s artwork on flexible materials using digital equipment which became the fabric of several outfits.
The finale design was a flowing gala dress called the Nordstrom Extravaganza, a multi-layered skirt made up from eight years of printed samples from successful marketing campaigns with every piece was individually sewn to allow for flow and movement down the runway. The designs can be seen at the company’s web site and on You Tube.
“The audience response was over the top,” notes Mr. Olszewski; “which made this ambitious Grand Opening project deeply satisfying for our employees but more importantly demonstrating the innovation, vision and creativity we inspire everyday with our clients and their programs.”
Concerned about the current economy and its impact on the business community, K/P utilized employees and local suppliers to support the event. Mr. Olszewski, who played a dual role of host and runway model, also added, “We wanted to get out the message that despite the current economy, we are aggressively investing in our company and our community to help our clients defray rising costs and overcome market challenges”.
K/P Corporation is a leader in data-driven marketing solutions and business process consulting—supported by a wide range of fulfillment, mailing, and printing services that help customers implement complex marketing and communication programs. K/P specializes in interactive web marketing portals, digital printing for targeting marketing campaigns, and robust client data security processes and systems. K/P is headquartered in San Ramon, California.
