JCPenney Transforms Catalog Strategy; Drops ‘Big Book’ for Targeted Catalogs
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• Refining catalog distribution lists based on anticipated and actual customer response, and promptly responding to customer requests to be removed from distributions.
• Using some of the lowest-weight paper in the industry, which requires less fiber to produce.
• Incorporating 10 percent post-consumer-waste recycled content into catalogs when feasible.
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