JCPenney Transforms Catalog Strategy; Drops ‘Big Book’ for Targeted Catalogs
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Ongoing Growth of jcp.com and Digital Outreach: As JCPenney’s largest, most dynamic store, jcp.com is one of the largest general merchandise sites on the Internet, with more than 250,000 merchandise offerings and millions of opt-in e-mail subscribers. Additionally, JCPenney has developed a range of digital marketing initiatives, such as an iPhone application launched this year and presence on social media sites such as Facebook, where JCPenney has so far amassed a following of more than half a million fans.
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