Bits and Pieces: Bull Market For Proforma
We may have to redefine the leisurely pursuits of printing business owners. Instead of horses, sailing or international big-game hunting, one Proforma franchise owner from Corona, CA, has invested in a different type of passion: bucking bulls.
Linda Martinelli, who heads Proforma Graphic Printsource, is using her bovine affinity to compete for a possible berth in the Champions Tour Finale in Las Vegas that features a $500,000 purse. Well, Martinelli will compete in the form of her prized bull, named Proforma, which first must excel in the two-year-old champions class at the Champions Tour 1 in Orchard, TX (the event took place just as this issue was going to press).
A longtime bucking bull enthusiast, Martinelli decided to become an owner in 2013, and she quickly assembled a stable of nine bulls. In the process, she has cultivated relationships within the bull riding industry that has enabled her to provide a range of promotional products, including apparel for trainers and fans, plus branded dinnerware and dining supplies for industry events.
"I'm so fortunate to own a business that allows me to be able to pursue my passions," Martinelli said. "That is why I decided to name my newest bull Proforma. He represents the freedom I have to pursue my dreams and the things I truly enjoy in life."
If you want to keep tabs on how Proforma the bull is faring on the competitive circuit, steer on over to www.facebook.com/ProformaGraphicPrintSource for more information.
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