Is Publishing Dead? Wubbit’s Founder Says No
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PUBLISHING PROBLEM 3:
Current print-on-demand models gouge the customer. The solution to saving the publishing industry is a simple one: cost control. One area that is rife with cost-cutting opportunities is printing. Many smaller publishers have begun using print-on-demand to avoid having huge print runs of books that aren’t selling. Print-on-demand allows them to have much smaller print runs and print only books that they know they can sell, but smaller print runs mean increased printing costs per book.
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