Is Publishing Dead? Wubbit’s Founder Says No
“Wubbit has partnered with printers right here in the states to create a print-on-demand structure that costs less but still allows for print runs as low as 50 copies,” explains Loomer. “In fact, for the author mentioned earlier who was losing $4.02 on every sold copy of her book, the Wubbit structure could have helped her spend 50 percent less on printing. These reduced costs lead to big savings for publishers and authors.
“To keep costs low, Wubbit streamlines the print process,” he continues. “If an author or publisher is selling on our site, we already have a relationship with them. By leveraging multiple print runs and providing our printing partner a single source of contact, we can help them reduce costs and provide lower prices than an individual author would normally see.”
PUBLISHING PROBLEM 4:
Independent bookstores are left out of the equation. When the time comes to decide on book distribution, most publishers opt to focus on big-name retailers like Barnes & Noble and Amazon (Yes, the same companies demanding a high sales commission!), rather than those small businesses that make the book business great. Every day independent bookstores are forced to close their doors because they’ve been squeezed out of most publishers’ marketing plans for their books.
Wubbit allows publishers and authors to create mutually beneficial relationships with independent bookstore owners, explains Loomer. Bookstores can order products from Wubbit.com in just minutes. If the product is on the site, bookstores know they can get access to that title and purchase it at a wholesale discount without spending valuable resources tracking down a customer request. This saves them time and increases their revenue.
“The Wubbit online bookstore also includes a feature that gives customers the option of buying the title they selected from their local independent store,” says Loomer. “With one click, Wubbit will locate an independent store with their book choice already in stock. Wubbit has made this happen by creating relationships with bookstores throughout the country.”
PUBLISHING PROBLEM 5:
Ineffective technology weighs down the process. The vast majority of websites are focused on retail sales and are supplied by the same old distribution structure as the one used in pre-Internet days. Wubbit, on the other hand, leverages the Internet to reduce distribution costs and move the product directly from the manufacturer to the retailer or the end consumer. Bypassing distributors, wholesalers, and book dealers allows publishers to be able to sell at a more competitive price and maintain higher margins. Loomer describes this as a “win, win, win”—authors and publishers make money, bookstores make money, and the consumer gets a competitive price.