'Power Up' Innovation Event Held by Universal Wilde to Inspire Marketers
WESTWOOD, Mass. - May 24, 2018 - Universal Wilde (UW) held its second Innovation Event of 2018, themed “Power Up: Energize your communications strategies with the latest print innovations” on May 10, at its Westwood headquarters. UW hosted more than 60 marketing professionals who heard two presentations from experts in the print industry, networked, enjoyed lunch and took a tour of UW’s facilities.
Marco Boer, VP, I.T. Strategies, engaged the crowd with his research-based trends and insights about the latest innovations in print. He acknowledged that although print volume is declining it is getting smarter, with full color digital, on-demand print providing benefits such as greater personalization, faster time to market, and less waste. There are opportunities for print to be a complementary component in the multi-channel marketing mix, as well as part of programmatic campaigns which are driven by automation. Lastly, there is a cultural shift in buying print from the lowest cost provider to value.
Chris Armstrong, UW Operations Expert, covered a topic which is important to marketers who mail at a high volume: how do you optimize postage costs to achieve significant savings? He shared the postage optimization strategy that UW offers marketers who mail at least 100,000 at one time. This involves penetrating as deep into the USPS mail stream as possible, and allows for upfront planning to meet targeted in-home dates, provides greater visibility into the process, as well as detailed reporting for increased transparency.
There were a lot of smart, thoughtful questions from the audience, who were engaged throughout and left the event inspired. One attendee exclaimed that “The tour was like being in Disney World! It was so well orchestrated, with one tour host handing off to the next one seamlessly; and it was exciting to see all of the various communications capabilities at one time, under one roof.”
The preceding press release was provided by a company unaffiliated with Printing Impressions. The views expressed within do not directly reflect the thoughts or opinions of Printing Impressions.