InnerWorkings and Scotch Whiskies Producer Edrington Sign Multi-Year Agreement
CHICAGO—January 23, 2015—InnerWorkings Inc., a leading marketing execution firm, was named U.S. marketing partner of Edrington, the international maker of iconic Scotch whiskies and other premium spirits. Under the long-term multi-year agreement, InnerWorkings will produce Edrington’s print, point-of-sale, and other branded materials throughout the United States.
This agreement expands InnerWorkings’ relationship with Edrington into the United States. Since 2012, InnerWorkings has developed and distributed luxury packaging for Edrington’s brands—The Macallan, Brugal, Cutty Sark, Snow Leopard, and others—in other regions around the globe. Ranked as a top global partner by Edrington in 2014, InnerWorkings also was recently selected as Edrington’s exclusive Russian provider of packaging, point-of-sale displays, and printed marketing and promotional materials.
"We are pleased to expand our partnership with InnerWorkings into the United States," said April Finkelstein, Edrington’s national field marketing director. "In addition to cost savings and efficiencies, InnerWorkings complements our U.S. marketing team and provides the expertise and innovation we need to extend our team’s capabilities and maintain our core focus on brand leadership."
InnerWorkings’ growing relationship with Edrington is just the latest example of InnerWorkings’ trusted reputation within the spirits industry, with long-standing clients including William Grant & Sons, Campari, Pernod Ricard, and Stoli. Recent industry accolades include POPAI awards for point-of-purchase displays produced for Pernod Ricard, as well as First and Second Place prizes awarded by UK-based Packaging News for luxury packaging developed on behalf of Glengoyne and Bollinger.
Eric Belcher, InnerWorkings CEO, added, "We're pleased to add Edrington to our growing roster of truly global client relationships, rounding out a strong 2014 for InnerWorkings. We look forward to an equally exciting year ahead."
About InnerWorkings Inc.
InnerWorkings Inc. (NASDAQ: INWK) is the leading global marketing execution firm serving Fortune 500 brands across a wide range of industries. As a comprehensive outsourced enterprise solution, the company leverages proprietary technology, an extensive supplier network and deep domain expertise to streamline the production of branded materials and retail experiences across geographies and formats. InnerWorkings is based in Chicago, employs approximately 1,500 individuals, and maintains 67 global offices in 30 countries. Among the many industries InnerWorkings serves are: retail, financial services, hospitality, consumer packaged goods, not-for-profits, healthcare, food and beverage, broadcasting and cable, and transportation.
Edrington owns some of the leading Scotch whisky and rum brands in the world, including The Macallan, Brugal, The Famous Grouse, Cutty Sark, and Highland Park. In addition to its core brands, Edrington acquired Snow Leopard vodka in 2013. In the past year, Edrington has significantly expanded its international distribution network, launching wholly owned companies Edrington Americas and Edrington Singapore and new joint venture, Edrington-Fix, in the Middle East, as well as Global Travel Retail. Edrington is headquartered in Scotland and employs more than 2,200 people worldwide, with over 60 percent employed overseas. Edrington is owned by a charitable trust, The Robertson Trust, which donated £16.6 million to a variety of charitable causes last year.