InnerWorkings to Provide AstraZeneca Exclusive Marketing Execution Across North America
CHICAGO—July 16, 2015—InnerWorkings Inc. has become the exclusive North American marketing execution partner of AstraZeneca, one of the world's largest biopharmaceutical companies that operates in more than 100 countries. Under the seven-year agreement, InnerWorkings will manage AstraZeneca's marketing print operations across North America, which will improve AstraZeneca's transparency and reporting, as well as strengthen its brand impact.
Strategically placed across the United States, InnerWorkings' three onsite teams based in Delaware, Maryland and Pennsylvania will help AstraZeneca sharpen its financial visibility, unify its brands, and enhance its marketing effectiveness. By tapping InnerWorkings' $1 billion-dollar buying power, AstraZeneca will gain vital insights, promote sustainability, and refine its marketing spend.
"Our new partnership will streamline our marketing and sales collateral and provide an unprecedented level of detail and control," relayed Ed McAndrews, head of procurement, North America at AstraZeneca. "With InnerWorkings at our side, we can maximize our marketing resources while retaining brand consistency."
In addition to AstraZeneca, InnerWorkings also serves top-tier global pharmaceutical clients such as Pfizer, Sanofi and Novartis, all of whom benefit from InnerWorkings' leverage, global reach, and ability to navigate the most sophisticated marketing supply chains across the globe.
About InnerWorkings Inc.
InnerWorkings Inc. (NASDAQ: INWK) is a leading global marketing execution firm serving Fortune 500 brands across a wide range of industries. As a comprehensive outsourced enterprise solution, the company leverages proprietary technology, an extensive supplier network, and deep domain expertise to streamline the production of branded materials and retail experiences across geographies and formats. InnerWorkings is based in Chicago, Ill., employs approximately 1,500 individuals, and maintains 67 global offices in 30 countries. Among the many industries InnerWorkings serves are: retail, financial services, hospitality, consumer packaged goods, not-for-profits, healthcare, food and beverage, broadcasting and cable, and transportation.