Three Reasons Not to Delay Your Inkjet Printing Investment
It’s no secret that inkjet will be one of the prevalent technologies in the production printing industry. According to I.T. Strategies research, worldwide the number of printed continuous-feed production inkjet pages grew at 73% CAGR from 2008 until 2016. Inkjet technology is projected to account for 60% of all digital pages printed by 2019.
But why inkjet? Marco Boer, VP of I.T. Strategies, bottom-lined it for attendees during his opening keynote at Inkjet Summit 2017 in Ponte Vedra Beach, Fla. “There is no other digital printing technology as productive as inkjet, as it has already proven in such a short-time,” said Boer. “And there is no other digital printing technology as flexible or as upgradeable as inkjet.” Investing in production inkjet technology is no longer a matter of 'if,' but more a matter of 'when.'"
Why an Investment in a Production Inkjet Printer is a Wise Business Decision
- The Market is Ready
The ways print buyers and brands are investing in print is changing. Print buyers, marketers, and brands are becoming more like consumers. Increasingly, consumers like things as personalized and customized as possible. It makes them feel important, special and not just "one of the masses."
- Your Competition
The market is past the early adopter phase and inkjet is becoming mainstream. Any advantages a shop might receive from getting in early are dwindling. The longer a print provider hesitates to invest in the inkjet opportunity, the higher the risk that their competition will invest before them.
- Risk is Minimal
There’s always risk when it comes to a capital equipment purchase, especially with a “newer” technology, but as Boer pointed out, inkjet is more productive than any other digital printing technology, and it has already proven itself.
But … Is Now the Right Time to Buy an Inkjet Press?
Market experts say yes, and provide more detail about the three reasons above in our Production Inkjet Buyers Guide. This special report is filled with data and specifications on inkjet presses, paper and finishing equipment, as well as buying tips from the experts. View the guide here.
Denise Gustavson is the Editorial Director and Special Projects Editor for the Printing & Packaging Group, which includes Printing Impressions, packagePRINTING, In-plant Graphics and Wide-Format Impressions magazines, among other brands. She is also the Editor-in-Chief of Wide-Format Impressions.