HP's Indigo Division Posts Record Monthly, Annual Page Volumes
The HP Indigo W7200 press has achieved significant successes in the book market, enabling "long tail" print-on-demand publishing applications as well as replacing high-inventory, high-waste offset book print operations with more-efficient digital print production. Worldwide installations include:
• Mercury Print Productions, Rochester, N.Y., which installed an HP Indigo W7200 with Hunkeler's Roll2sheet line to produce teachers editions of educational books
• Paro Printing, Eindhoven, The Netherlands, which installed an HP Indigo W7200 with a Lasermax solution to print both book covers and book blocks on one press for Blurb and other publishers.
In November 2009 New Zealand's largest communications management group, Datamail, ordered a pair of W7200s. The two new presses have been installed at the company's new Auckland facility to print millions of transactional and transpromotional mail items daily.
"For 20 years we have been the major player of outsourced transactional and direct marketing communications," said David Allen, general manager – Product Management, Datamail. "Ultimately we see the transition to full-color digital print as an extension of our commitment to leadership in communication management. In choosing the HP Indigo presses we are doing more than just replacing offset shells, we are expanding our ability to rethink the documents themselves and the communication they contain."
In September, the HP Indigo W7200 Digital Press won a Must See 'Ems award at the Print 09 trade show, one of several certifications and awards the division and HP Indigo customers received last year.
Most recently, book manufacturer Connekt Colour won the British Book Design and Production Award in the "Best digitally printed book" category for the HP Indigo-printed title, God's Cook Book: Tracing the Culinary Traditions of the Levant, by Jamie d'Antioc. In addition, HP Indigo users earned several first-place awards for digital printing in the Tag and Label Manufacturers Institute's 2009 Label Awards competition.