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2. New print customers and senior-level print customers are not related to one another. Even vaguely. Designers and especially marketers who pick up the print buying roles from those who have left (willingly or not) have no idea how to work with the industry. They also have no idea what you can do. They likely don't want to "get into" it up to their elbows—they just want to know the possibilities (think of these as your capabilities) and what's involved.
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