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1. Print customers are changing. Much like the print manufacturing side of the industry, the print buying side is shrinking. In some companies, print buyers have been laid off. Guess who's left in charge of sourcing print for their companies? It's often the designers/creatives. Sometimes the function is outsourced to print management firms or print brokers. And sometimes the work is shifted to marketers, who may or may not have any print background. Stop and think what this means for your marketing efforts.
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