Job Workflow — Ending the Digital Divide
The printer’s bizhub system has ended up straddling both departments—print and mail. It’s also being used to produce short runs of static work, particularly booklets that can be finished using the in-line saddlestitching unit. Jobs slated for that device from the start are sent directly to its EFI Fiery RIP, if the customer provides a usable PDF.
Carleton has worked to synchronize its prepress and proofing for DI and CTP output. Where differences can be seen is in the fine detail of the DI output versus the older presses, Rothstein notes.
“We do sometimes mix the two. For example, we’ll run covers on the DI to get the higher quality and run the bulk of the job on one of the other presses. Primarily we use it (the DI) for shorter run jobs of 10,000 and under.”
Rothstein reveals he spent a good part of a year evaluating all the technology options—DI, toner and ink-jet.
“For our needs, we decided ink-based offset was still the better choice, knowing that we’d need to make a secondary purchase for variable data work. A big advantage of the DI is the consistency and quality.”
Carleton’s Web-to-print capabilities are a “work in progress,” says its president. The printer has been working with a software company to further develop its existing catalog-based print order management system and offers some online proofing capabilities.
It is making connection to clients in another way, though. After acquiring a customer base from another printer in the Valley View, PA, area, the company recently set up a branch office and based a client services/prepress person there to serve local customers. Trueflow enables that operator to be tied into the production server so jobs can be prepared remotely, Rothstein explains. “We’re looking to follow that model in other locations to enable us to expand anywhere while giving clients local service.” PI