Patrick Stuart

FROM THE workflow and business standpoints, there’s becoming less of a need to make a distinction between digital and offset printing. New tools are bringing together the formally divided file processing paths, and digital devices are becoming standard equipment for more offset shops. With concerns about quality largely assuaged, it’s all becoming just printing under one service umbrella. The one exception is variable data printing, which remains somewhat of a special case from a production standpoint due to the processing required to integrate content from databases. The market that Western Graphics, St. Paul, MN, is targeting with all of its services (digital or offset)