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Investment brokerage/management ($663B, +12 percent; with $7.4B to print, +10 percent) is accelerating in print buys as a battle for brand share continues. More foreign investment into the U.S. and surprises such as Lazard's IPO and post-scandal consolidations are adding to demand. Inflation-caused higher stock prices and inflation-hedged borrowing by governments and business are supporting personalized digital printing of trading proposals, view books and direct mail, plus publication ROP directed at the 50-plus "boomers" heading toward retirement, will bring big returns to on-demand, lettershop and open full- and half-web printers.
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- People:
- Vincent Mallardi
- Places:
- United States
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