Fast-Track Firms : Shrink-Free Print Growth
Most Recent Fiscal Year Sales: $52.30 million
Previous Fiscal Year Sales: $37.40 million
Change: 40 percent
Debuting as a community newspaper publisher in 1962, Ripon Printers has certainly come a long way from its 13-employee humble beginnings. The printer currently serves small- to mid-sized catalog marketers and publishers, manufacturing direct mail, catalogs and directories, along with manuals and soft-cover educational products. With 340 employees, Ripon Printers offers up the latest technologies across the manufacturing spectrum, including premedia, fulfillment and distribution.
"Linking the company's capabilities together is an obsessive devotion to customer service that places client satisfaction above any other business goals," notes Ripon President Andy Lyke.
During 2013, Ripon Printers was able to reap the benefits from its 2012 acquisition of Sells Printing. The deal enabled Ripon to add a dozen new outside sales representatives, each bringing established regional customers with them. The addition of digital printing capacity also enabled the printer to further penetrate the short-run, variable data market, bolstered by the expansion of services (personalized URLs, digital storefronts, augmented reality and digital editions) offered through its Traxion division.
"Our award-winning marketing program continued to effectively develop leads and build the brand, as well," Lyke notes. "The program's emphasis on customer education, from Webinars to user groups, has been very successful. We now also have two customer education specialists, one of whom is an Adobe Certified Instructor."
Some hardware came along in the Sells Printing deal, led by two Xerox iGen4 color digital presses and a 10-color Heidelberg Speedmaster SM 102 equipped with a CutStar roll sheeter. Also, Ripon has obtained a Sitma 950 polybagger and paper wrapper, which enables unique paper-based configurations that can be printed in full-color.
Lyke is confident that the recent addition of two Indianapolis-area sales reps will help augment the company's goal of positioning itself as having more to offer customers than just printing.