Heidelberg at drupa 2008 – Using Cutting-edge Technology to Deliver Added Value

HEIDELBERG, GERMANY—January 22, 2008—Heidelberger Druckmaschinen AG (Heidelberg) will be demonstrating its technological and innovative skills and the resulting customer benefits at the international drupa 2008 trade show (Dusseldorf, May 29 – June 11). The world market leader will be showcasing solutions for packaging and commercial printing in sheetfed offset in two exhibition halls covering around 7,800 square meters. These include its outstanding Anicolor inking unit technology, the Prinect printshop workflow, and countless other “HEI Lights”, with the Speedmaster XL 162 receiving its world premiere.

In Hall 1 (commercial printing) and Hall 2 (packaging printing), Heidelberg will be presenting its comprehensive portfolio of solutions for the entire sheetfed offset process in six areas. The exhibition area is divided into Anicolor, Prinect Integration, One Pass Productivity, Solutions for the A2 and A3 Formats (Hall 1), Special Applications & Large Format, and Integrated Packaging Production (Hall 2).

This year’s presentation at drupa is part of the new, global “HEI Tech” campaign. This plays on the “Heidelberg” company name and draws on core values and features from the Heidelberg range of products and services.

HEI Performance – the basis for HEI Value

The “HEI Performance” and “HEI Value” concepts will extend throughout the Heidelberg portfolio of solutions, with “HEI Performance” promising premium performance in speed, reliability, and print quality and “HEI Value” delivering added value through wide-ranging process optimization, high productivity, and thus higher margins. This will give customers and visitors practical and informative insight into the link between technological advantages and the financial benefits flowing from these.

“Information and Business Centers” and “HEI Tech Centers” serve as central contact points in both exhibition halls

At the “Information and Business Centers” in each hall, visitors can check out the company’s range of offerings for Systemservice, Saphira consumables, financing solutions, remarketed machines, the Print Media Academy, and business consulting.