Hamilton--Print - It's Not Dead Yet!
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The answer, for anyone in the direct sales channel, is to use voluntary participation—or pull-based marketing. While this already exists in the online arena, it is equally applicable to the print world. So, by using the Web to pull and print to push, companies can provide the right information to people who want to see it, when they want to see it. The companies that leverage the strengths of both print and the Web will have a significant competitive advantage over those that spurn one for the other.
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- People:
- Monty Python
- Places:
- Boston
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