Hamilton--Print - It's Not Dead Yet!
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Where does printing stand in this brave new world? Actually, in pretty good stead. Smearing ink on smashed trees will continue to deliver value, but it will require a new approach, and the Web is a critical part of this. Fortunately, the enabling technologies are now maturing. In particular, digital printing engines with variable data front ends are now commercially viable, which means they actually work well enough that you can make money using them. Databases are ubiquitous, but the missing link—a reliable means of importing and exporting information among different companies—is now beginning to take hold in the form of XML.
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- People:
- Monty Python
- Places:
- Boston
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