Hachette Releases Jeffrey Hayzlett's 'The Mirror Test' Business Treatise
Hayzlett's big booming approach is direct and to the point, but done so with a smile on his face. Chock full of inspirational business stories and insights from his own career, Hayzlett and "The Mirror Test" comprise a force to be reckoned with.
About the Author
Hailed a “Celebrity CMO” by Forbes Magazine, and famous for his outspoken appearances on numerous television networks, Jeffrey Hayzlett is widely recognized as one of the most influential marketers of our time. As Chief Marketing Officer of the iconic Eastman Kodak Company, Hayzlett is responsible for the company’s worldwide marketing operations including the design and execution of all marketing strategies, branding and corporate communications. With Hayzlett at the helm of Kodak’s marketing and business development initiatives, the company has experienced record growth, unveiled revolutionary new products and has established a global brand as a leader in cutting-edge research and product development. Jim Eber is a veteran business marketing writer who has worked for various publishing houses, including Workman.