Hachette Releases Jeffrey Hayzlett's 'The Mirror Test' Business Treatise
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As Hayzlett attests, before you get to sales, marketing, and all the things a business needs to grow you must focus on why you’re actually running your business. “Write it down. Speak it. I’m not saying it is easy, but if you can’t answer the question, then you’ll not only be unsatisfied with your business, your business is probably already dying in some way,” Hayzlett writes. “And even if you know it, say it proud: Like your body or your car, a little maintenance never hurts.”
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