GRAPH EXPO Seminar Program Shows In-plant Printers How to Add Value to Client Projects

RESTON, VA—Enterprise printers will get the inside scoop on how to add value to client projects through the GRAPH EXPO® Seminar Program, to be held October 26 - 29 in Chicago’s McCormick Place South during GRAPH EXPO 2008. More than 70 educational sessions, as well as hands-on computer labs featuring the latest in software solutions, provide in-plant printers with real lessons that can be put to use as soon as they return to the plant.

“Now, more than ever, corporations are looking to their in-plant printer to provide more than just a print job-they need a marketing partner who can offer value-added communications pieces, through customized digital printing, multimedia marketing and other strategies,” said Ralph Nappi, president of the Graphic Arts Show Co. (GASC®). “GRAPH EXPO’s value to attendees lies in the opportunity it provides to not only evaluate all the latest graphic communications technology first-hand on the show floor, but also to learn in our many educational sessions how to apply them for greatest value for their parent company.”

All educational sessions are created by industry experts, with an eye toward providing action-oriented solutions that can easily be applied to a business. Workshop topics for in-plant printers range from technology and market forecasts to tips on personalized printing and production issues. Digital printing seminars include discussions on trans promo printing, the integration of transactional documents with promotional advertising; variable data printing and how it works; the hot digital-print markets in the coming years; color management tricks for digital printing; and the digital bindery.

Beyond digital printing, solutions-oriented sessions cover the gamut of concerns for the in-plant printer. These include workshops on how to use integrated marketing to cut through advertising clutter; selling to the corporate customer (in this case, the parent company); evaluating and justifying equipment purchases; streamlining the workflow and controlling waste in the printing plant; the pitfalls of Web-to-print services; and building and maintaining personalized URLs.