GRAPH EXPO Rolls Out New Show Floor Features For 2012
RESTON, VA—September 13, 2012—Attendees at GRAPH EXPO 2012, slated for October 7-10 in Chicago's McCormick Place, will find several new and exciting features on the show floor that demonstrate this year's "Print Integrated" theme.
The inaugural InPlant Place (Booth 3461) will provide in-plant professionals from education, corporate, and government printing operations with their own dedicated, multi-functional "oasis" on the show floor. Sponsored by the In-Plant Printing & Mailing Association (IPMA), the new networking hub will offer attendees a wide selection of in-plant-specific education, networking, and relaxation opportunities. The InPlant Place is part of the expanded GRAPH EXPO 2012 emphasis on in-house and corporate printing professionals by the Graphic Arts Show Company (GASC). Additional in-plant attendee focused activities and
events during the show are also powered by: ACUP, XPLOR, IPMA, ING, In-Plant Graphics, and the Print Media Centr.
Also new for 2012 is the PODi Cross-Media Application Gallery (Booth 1269) which will offer a wide array of "Best-of-Results" case studies based on whitepapers of winning print-integrated cross-media applications. These examples of the best print-integrated campaigns will provide attendees with what they need to create effective and profitable cross-media campaigns for their customers. Attendees will walk away with "roadmaps" on how to use these award-winning campaigns for their clients.
Another new feature at this year's GRAPH EXPO is "The Printerverse" by the Print Media Centr (Booth 4500), a multi-media "hot spot" where attendees can experience and "test drive" some of the ground-breaking communications tools that are moving the graphic communications industry in new and exciting directions. This interactive networking/education haven will offer attendees the opportunity to engage in live, real time applications, networking activities, and face-to-face Q&A sessions with top industry experts. Show goers are invited to visit here throughout the show to play a few rounds of Guitar Hero, experience Intelligent Print Recognition (iPR) and Augmented Reality first hand, watch a Pecha Kucha, celebrate the launch of National Girls Who Print Day, or be part
of history as Print Media Centr creates the World's First Interactive Message Board. For a complete schedule of speakers, panels and exclusive "Printerverse" events visit: www.graphexpo12.printmediacentr.com.
