GRAPH EXPO Connects with Creative Pros and Marketers
Marketing communications is all about connections. GRAPH EXPO 2007 will offer a close look at the latest marketing techniques to utilize digital printing, variable data printing, workflow software and more, through a full schedule of seminars and presentations and in technology demonstrations throughout the mammoth 460,984 sq. ft. exhibit space. The event will include a variety of seminars on digital design and print, hands-on computer labs featuring the latest software solutions for creative professionals and a special Customer & Marketing Communications Day featuring best practices and live demonstrations of value-added applications especially focused on direct mail and transpromo applications.
GRAPH EXPO will offer nearly 70 educational seminars and sessions led by industry experts, specifically to give graphic designers and production pros practical tips and insights on subjects ranging from Taming Fonts in OSX, Analyzing Workflow Hiccups and Maximizing Postage Discounts, to understanding soft proofing and color management and designing for digital. Others will help marketing services personnel better understand key aspects of digital printing such as Digital Asset Management (DAM) and Variable Data Printing (VDP), explore Web-to-Print Solutions, and identify hot applications for digital printing.
On Tuesday, September 11, Customer & Marketing Communications Day will feature live demonstrations of technologies that combine direct marketing with transactional mail allowing visitors to see and hear how to create and produce powerful bills, statements, direct mail postcards and customer communications that can shift printing from cost center to profit center.
Complete information and registration are available online at: www.graphexpo.com.