Gluing — Sticking With Direct Mail
If a form with side-by-side envelopes is being used, don't have the glue strips rest against each other as they're coming off the machines. Unintentional adhesion can occur when glue strips are directly in contact with each other face to face, especially during shipping. Staggering designs so that glue strips avoid contact with each other is a much better way to plan a job.
Avoid flatbed trimming after remoist glue application because it may cause a series of three problems.
First, productivity will decline because sheets will have to be cut in very small lifts in order to clamp properly and not tear, due to inadequate clamp pressure. Second, glue bulk will raise a bump in each lift, resulting in the top sheets being longer than the bottom ones after trimming. Third, cutting through remoist glue wreaks havoc on knives, especially those super-hardened for long life.
Remoist glue makes many direct mail programs better. Printed pieces, which incorporate easy response mechanisms, are more effective than those without.
The bottom line is that remoist glue makes these response mechanisms easy and quick to use.
About the Author
Jack Rickard is president of Rickard Bindery, president of the Printing Industries of Illinois and Indiana, and a former president of the Binding Industries of America. Rickard Bindery specializes in discovering solutions to challenging bindery jobs. He can be reached at (800) 747-1389.