GEOGRAPHICS INC. — A STRANGE BEGINNING
“A couple of months ago, we had a new customer from the Northeast come out of her room in her moose slippers for a press check,” Hagan chuckles, pointing out that clients also call to inquire about apartment availability when they’re coming to town for a Braves baseball game or other event.
Aside from being a five-star hotel of sorts, Geographics has also garnered awards for its printing. It is virtually an annual winner of the Printing Industry Association of Georgia’s “Top Notch” award for garnering the most “Best of Category” awards in the statewide competition. The company has also fared well on the national level, earning 11 awards one year in the PIA/GATF Premier Print Awards.
The Georgia PIA affiliate also bestowed the Benjamin Franklin Award on Hagan for his leadership in the industry and community.
Geographics’ game plan is simple, but effective. Hagan plans to continue investing company profits into new equipment. A high-speed sheetfed press is currently on his wish list.
Hagan has high expectations for the company. He wants to grow the company’s remote sales force and expand its territory beyond the Southeast. A quality assurance team was added in 2006 to conduct quality pulls and check samples with “a fine tooth comb.” And the emphasis on customer relationships will continue to be a primary focus.
“Our goal is to reach $100 million in sales—we want to double Geographics in the next few years,” Hagan reveals. “It’s a pretty daunting task.”
Clearly, the ashes have long since been swept away. PI