Gauging the Impact of Electronic Technologies on Print
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Most recently, the cloud is the single most important enabler of the further growth of electronic communication technologies. It pulls together all the other disciplines required to communicate and closes the connection between print and input capture, making communication bi-directional.
The old business model of buying larger quantities than needed to get the lowest cost of print per page is broken. Electronic technologies are not only enabling more timely and efficient communication, but they have also exposed the inherent inefficiencies of over-ordering and inventorying large quantities of print that don’t have intrinsic and immediate value. In particular, this affects periodicals and marketing collateral.
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