Gauging the Impact of Electronic Technologies on Print
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Are electronic technologies to blame for the shift of content online and loss of page volume? Eight months, hundreds of hours of interviews, and weeks of in-depth analysis confirm that electronic technologies are indeed an enabler, but not the root cause of the decline in offset printed pages. These insights and more come from the recently released 2011 PRIMIR study, “Impact of Electronic Technologies on Print,” which examines 12 print applications ranging from annual reports and books to transactional printing (Figure 1).
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